Revenue-generating digital strategies for publishers and media companies

What We Do


We work with your team to develop digital strategies that take your print, in-person, and digital businesses to the next level.


We help you design digital products that delight customers and truly drive revenue from websites and apps, to email and social.


We implement cutting-edge strategies to grow and leverage your digital audiences profitably and effectively.


We know the levers to drive more physical and digital revenue from advertising, events, subscriptions, books, and more.

About Eric Shanfelt

For the past 20 years, Eric has helped hundreds of consumer and B2B magazine, book, and event companies use digital strategies to build their businesses. He’s been the Chief Digital Officer for Penton Media, Interweave, Virgo Publishing, and HarperCollins Christian Publishing and has launched multiple, highly-successful, multi-million-dollar online businesses with advertising, e-commerce and subscription revenue streams. Eric focuses on proven, practical digital strategies to help grow your business.

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Some of Our Clients

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eMedia Strategist Clients

What Others Say

The majority of digital experts have the technical side down, but lack the strategic. With Eric, you get the whole package: a deep understanding of media objectives, clear guidance, and execution to drive revenue. Joe Pulizzi

CEO, Content Marketing Institute

Eric is the most knowledgeable person I know regarding how to generate more online revenue and grow audiences. An added plus is that he’s the nicest guy in the world and super fun to work with. A very nice combination! Carl Landau

CEO, Niche Media

As a highly experienced media exec, Eric combines vision and execution to deliver strong revenue and profit growth. He works with all levels of an organization to get quick results in a way that entire teams own the process. David Nussbaum

CEO, America's Test Kitchen

It’s one thing to strategize at 30,000 feet and another to turn big ideas into reality. Eric worked with our sales, audience development, editorial, marketing and tech teams to really move the needle on our digital business. Gretchen Brown

CEO, Athletic Business Media

Eric is one of those rare individuals who can create a well-integrated strategy across a variety of channels AND help with tactical implementation, as well. On top of that, he’s engaging, articulate, and a pleasure to work with. David Pyle

Managing Director, New Hope

Eric took our digital business to the next level. His extensive knowledge and experience helped us develop the right strategy, products and services for our markets. He also helped teach our teams to then build upon that strategy. Britton Jones

CEO, Business Journals


How can we help YOU grow your media business?

Email … or call us directly at (970) 310-3800.